{"id":17699,"date":"2021-01-20T11:35:03","date_gmt":"2021-01-20T14:35:03","guid":{"rendered":"https:\/\/www.mundoagropecuario.cl\/new\/?p=17699"},"modified":"2021-01-26T12:31:02","modified_gmt":"2021-01-26T15:31:02","slug":"arandanos-de-chile-logran-certificacion-heart-check-de-la-american-heart-association-de-eeuu","status":"publish","type":"post","link":"https:\/\/www.mundoagropecuario.cl\/new\/arandanos-de-chile-logran-certificacion-heart-check-de-la-american-heart-association-de-eeuu\/","title":{"rendered":"Ar\u00e1ndanos de Chile logran certificaci\u00f3n Heart-Check de la American Heart Association de EEUU"},"content":{"rendered":"<blockquote>\n<h2><strong><span style=\"color: #800080;\">El Comit\u00e9 de Ar\u00e1ndanos de Chile-ASOEX inform\u00f3 que los ar\u00e1ndanos de Chile ahora est\u00e1n certificados por el Programa de Certificaci\u00f3n de Alimentos Heart-Check de la American Heart Association, y por lo mismo, podr\u00e1n usar la marca &#8220;Heart-Check&#8221; en los ar\u00e1ndanos chilenos, lo cual potenciar\u00e1 su consumo entre los consumidores de Estados Unidos.<\/span><\/strong><\/h2>\n<\/blockquote>\n<p>La marca Heart-Check ayuda a eliminar las dudas al leer la informaci\u00f3n nutricional y la informaci\u00f3n de la etiqueta, lo que brinda a los consumidores la tranquilidad de que lo que consumen cumple con los requisitos nutricionales de la American Heart Association.<\/p>\n<p>\u201cEstamos encantados de recibir la certificaci\u00f3n Heart-Check de la Asociaci\u00f3n Estadounidense del Coraz\u00f3n\u201d, afirm\u00f3 Andr\u00e9s Armstrong, Director Ejecutivo del Comit\u00e9 de Ar\u00e1ndanos de Chile.<\/p>\n<p>&#8220;Esperamos poder comunicar esto en nuestras promociones a los consumidores y minoristas de Blueberries from Chile, ayudando a las personas a tomar decisiones m\u00e1s saludables cuando piensen en su pr\u00f3xima compra o cuando preparen comidas en casa&#8221;, agreg\u00f3 el profesional.<\/p>\n<p><a href=\"https:\/\/www.mundoagropecuario.cl\/new\/wp-content\/uploads\/2019\/08\/arandanos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13361 aligncenter\" src=\"https:\/\/www.mundoagropecuario.cl\/new\/wp-content\/uploads\/2019\/08\/arandanos-586x330.jpg\" alt=\"\" width=\"773\" height=\"410\" \/><\/a><\/p>\n<p>Enero y febrero son meses claves para la promoci\u00f3n de los ar\u00e1ndanos chilenos, y el Comit\u00e9 de Ar\u00e1ndanos de Chile-ASOEX se est\u00e1 asociando con minoristas de todo EEUU para impulsar las ventas de estas frutas, a trav\u00e9s de campa\u00f1as de marketing digital que incluyen banners web, cupones y anuncios. Adem\u00e1s, las RRSS (redes sociales) de Fruits from Chile tambi\u00e9n destacar\u00e1n los beneficios para la salud de estas super fruta chilena, as\u00ed como las ideas de su uso en diversas preparaciones.<\/p>\n<p>Al respecto, Karen Brux, directora de marketing de la Chilean Fresh Fruit Association (CFFA) de Norteam\u00e9rica, afirm\u00f3 que la marca Heart-Check ocupar\u00e1 un lugar destacado a lo largo de los programas de comercializaci\u00f3n y marketing de los ar\u00e1ndanos chilenos destinados al consumidor este a\u00f1o. \u201cAhora m\u00e1s que nunca los minoristas quieren comunicar mensajes de salud y nutrici\u00f3n a sus compradores. La marca Heart-Check les dar\u00e1 a los consumidores otra raz\u00f3n convincente para poner ar\u00e1ndanos chilenos en sus carros de compras, ya sea en la tienda o en l\u00ednea &#8220;.<\/p>\n<p>Brux a\u00f1adi\u00f3 que, con m\u00e1s de 700.000 seguidores en la p\u00e1gina de Facebook de Fruits from Chile, esta plataforma ser\u00e1 clave, para llegar a los consumidores con mensajes saludables para el coraz\u00f3n de los ar\u00e1ndanos chilenos.<\/p>\n<p>Finalmente se destaca que 3 de cada 4 consumidores se\u00f1alan que es m\u00e1s probable que compren alimentos con la marca Heart-Check, independientemente, de la edad o de los ni\u00f1os en el hogar. (Healthy Living rewards Concept Test Report. May 2016)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los ar\u00e1ndanos de Chile ahora est\u00e1n certificados por el Programa de Certificaci\u00f3n de Alimentos Heart-Check de la American Heart Association<\/p>\n","protected":false},"author":2,"featured_media":17700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1986],"tags":[3127,5196,2096,2177,5195,2245],"class_list":["post-17699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frutas","tag-agro","tag-american-heart-association","tag-arandanos","tag-asoex","tag-certificacion-heart-check","tag-frutas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ar\u00e1ndanos de Chile logran certificaci\u00f3n Heart-Check de la American Heart Association de EEUU - Mundoagropecuario<\/title>\n<meta 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