{"id":11089,"date":"2019-03-22T00:57:47","date_gmt":"2019-03-22T03:57:47","guid":{"rendered":"http:\/\/www.mundoagropecuario.cl\/new\/?p=11089"},"modified":"2019-03-22T00:59:40","modified_gmt":"2019-03-22T03:59:40","slug":"soprole-informo-que-campana-en-su-contra-y-a-favor-de-colun-impacto-en-sus-ventas","status":"publish","type":"post","link":"https:\/\/www.mundoagropecuario.cl\/new\/soprole-informo-que-campana-en-su-contra-y-a-favor-de-colun-impacto-en-sus-ventas\/","title":{"rendered":"Soprole inform\u00f3 que campa\u00f1a en su contra y a favor de Colun impact\u00f3 en sus ventas"},"content":{"rendered":"<blockquote><p><em>Marc Rivers, director de finanzas de Fonterra, empresa neozelandesa propietaria de la compa\u00f1\u00eda lechera, manifest\u00f3 que incluso se est\u00e1 analizando la opci\u00f3n de \u201cdejar Am\u00e9rica del Sur\u201d (La Naci\u00f3n).<\/em><\/p><\/blockquote>\n<p>Soprole tuvo una importante ca\u00edda de sus ventas en 2018 y, seg\u00fan la empresa, una de las grandes responsables de ello fue la campa\u00f1a que se realiz\u00f3 el a\u00f1o pasado a trav\u00e9s de redes sociales en contra de la compa\u00f1\u00eda l\u00e1ctea y a favor de Colun.<\/p>\n<p>El boicot a Soprole fue iniciado por el Movimiento Social Patriota, que argument\u00f3 que la empresa vend\u00eda leche con insumos extranjeros, perjudicando a los productores nacionales.<\/p>\n<p>Marc Rivers, director de finanzas de Fonterra, empresa neozelandesa que posee el 99,85% de la propiedad de Soprole, declar\u00f3, a trav\u00e9s de una conferencia telef\u00f3nica que consign\u00f3 Pulso, que se registr\u00f3 una baja de las ventas al 31 de enero de 2019.<\/p>\n<p>\u201cLos porcentajes de margen bruto se redujeron\u201d, se\u00f1al\u00f3 Rivers, responsabilizando a la campa\u00f1a de \u201cpreferir lo local\u201d.<\/p>\n<p>El ejecutivo tambi\u00e9n se refiri\u00f3 a las malas cifras que Fonterra obtuvo en otros pa\u00edses sudamericanos, como Brasil, situaci\u00f3n que est\u00e1 analizando la firma neozelandesa, que incluso podr\u00eda decidir \u201cdejar Am\u00e9rica del Sur\u201d para reducir la deuda millonaria que tiene.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marc Rivers, director de finanzas de Fonterra, empresa neozelandesa propietaria de la compa\u00f1\u00eda lechera, manifest\u00f3 que incluso se est\u00e1 analizando la opci\u00f3n de \u201cdejar Am\u00e9rica del Sur\u201d (La Naci\u00f3n). Soprole&#8230;<\/p>\n","protected":false},"author":3,"featured_media":11090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[398],"tags":[2064,2051,2298],"class_list":["post-11089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-titular-1","tag-fonterra","tag-leche","tag-soprole"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soprole inform\u00f3 que campa\u00f1a en su contra y a favor de Colun impact\u00f3 en sus ventas - Mundoagropecuario<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mundoagropecuario.cl\/new\/soprole-informo-que-campana-en-su-contra-y-a-favor-de-colun-impacto-en-sus-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soprole inform\u00f3 que campa\u00f1a en su contra y a favor de Colun impact\u00f3 en sus ventas - Mundoagropecuario\" \/>\n<meta property=\"og:description\" content=\"Marc Rivers, director de finanzas de Fonterra, empresa neozelandesa propietaria de la compa\u00f1\u00eda lechera, manifest\u00f3 que incluso se est\u00e1 analizando la opci\u00f3n de \u201cdejar Am\u00e9rica del Sur\u201d (La Naci\u00f3n). 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